The Importance & Impact of Product Packaging

Packaging and design go hand in hand, and both are equally as important as each other when marketing a product. In an age where more and more point-of- purchase decisions are being made, packaging plays a vital role in making the right impression on customers, and influences their perception of the quality of said product. It’s one of the primary ways of communicating with a target market, so must be designed to ensure a competitive advantage, resulting in sales. Of course, there are functional purposes of packaging such as protection and storage, but the importance of advertising, communicating information and visual characteristics still stand – these factors gain attention from the custom

Why Choose Iconic Design?

What makes us stand out from the crowd? How are we different from other design companies within our industry? Why should you choose iCON!C for your design and branding needs? These are some of the questions you might ask yourself when searching for the right company to create the best design brief for your business. We know how important it is to put your trust with exactly the right people because branding is vital for every company, especially in our digital age. You want customers and clientele to instantly recognise your branding and, from there, develop a loyal relationship with your business. iCON!C stand out from the crowd for a number of reasons. No account handling fees. Whilst an a

07960 899 317  | STUDIO@ICONICDESIGN.CO | Leeds, UK

  • Facebook - White Circle
  • Twitter - White Circle
  • LinkedIn - White Circle
  • Instagram - White Circle

© 2020 by Iconic Design